Adaptable 7 Social Media Marketing Plans for Start-ups

social media marketing

Adaptable 7 Social Media Marketing Plans for Start-ups


Social Media Marketing Plans for Start-ups

With more than 3.5 billion users, social media is the ultimate place to be for start-ups. The objective is to look out for the best ways your business can use social media marketing to expand its customer base and carve a place for itself. In the last few years, companies shifted from “what is social media” to “how can they grow their startup from social media marketing”?

As social media marketers, we at WISE and RISE, we are pretty happy with this change. We love it because we believe so many startups can take advantage of it. We have had our clients grow fully from our social media efforts.

The major problem of startups today is that they don’t have an effective social media marketing strategy. It is an issue as consistency in this field is of grave importance. You need to post, connect and engage regularly to maintain your momentum.

In this article, we will dig deeper to know how you can make a social media marketing plan for your startup to boost your customer base and eventually your sales.

       1.      Choose your ideal target market

Discovering exactly what your target market is important for your social media marketing strategy. Why? Well, if you know your audience, you can make content that can truly connect you with them. If you don’t, the content you craft will be general and not give you the connection you want to build. For instance, if your target market is army and soldiers, you will not want to create content for sailors as your engagement rate will be very low.

Now it may be tough to find out who your target market is, maybe you have more than one. At Wise and Rise, we suggest our clients to lay all of them out to help you create content to bring good results.

Think about you creating content for a t-shirt brand when you have no idea who your target market it. You will end up making your audience confused. So, outsource your social media marketing business to us and we will research and find out your target audience and help you develop content accordingly.

       2.      Create user-generated content

Consider this as the secret weapon of social media. Including UGC in your social media marketing plan gives you amazing breathing space.

If you are looking forward to releasing your product in the world, simply run a contest on Instagram for quick adopters. Make them post pictures of your widget with a personalized hashtag to win a chance to get featured in your feed.

Ask for their feedback about your products via some amazing input contests and feature their content in your stream to get space to create more content.

At Wise and Rise, we turn the spotlight on your audience. In return, you gain their respect for showing respect to them. We gradually expand your fan base on different social media platforms and raise the engagement rate to gain more exposure for your products or services.

       3.      Find your message and voice

The objective is to make your brand stand out from the rest. And, you can do it by finding your competitors and seeing what they are offering. By comparing yourself to your competitors, you can gauge how to make a difference.

It may be tough to find out how you stand out from them, but it can be something that can help you move way ahead from them. Once you know the difference, the objective is to communicate it to your target audience.

At Wise and Rise, we create a clear message to strengthen your brand identity. We create content that aligns with your logo and message. Our essence of messaging is the same, only advertisement efforts differ.

       4.      Look for social media tools as per your requirement

You have hundreds of social media tools offering different functionalities. They are helpful in different ways. Using these tools is a way to measure your social media success.

With the help of social media tools, you can schedule your post, organize them with the content and social media channels and so much more. We at Wise and Rise, use the appropriate tool to make your reach grow. We expand your customer base with our tools and help you get exactly what you need.

       5.        Look out for your social media marketing KPIs

If you want to drive results from your action, then social media KPIs are really essential. It helps you know whether you are moving in the right direction or not. It allows you to keep a track of your followers, the number of sales generated from social media and much more. At Wise and Rise, we use KPIs to know if we are bringing good results. Some of the KPIs we use to track your growth are engagement rate, sales and lead, conversion rate, social shares, website traffic and more.

Once we have carried down the marketing plan effectively, we use the feedback of your customers to tweak and enhance your digital media results. We evaluate what we do and work to improve. So if you need help at any stage of your marketing process, then reach out to us. We will drive you in the right direction with our competitive social media marketing services.



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