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7 effective Ecommerce marketing techniques to boost your business

ECOMMERCE MARKETING

7 effective Ecommerce marketing techniques to boost your business

7 effective Ecommerce marketing techniques to boost your business

ECOMMERCE MARKETING
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Effective Ecommerce marketing techniques to boost your business

Running an ecommerce business isn’t an easy job and making it successful, makes it more difficult. This is why we, at Wise and Rise, bring you a list of 7 effective ecommerce marketing techniques to boost your business.

Growth in online sales is the basic objective of most companies, irrespective of their size. No matter you are a small vendor or an ecommerce giant like Amazon, increasing sales through online channels requires a similar amount of effort and devotion. There is an abundance of tips and tricks to strengthen your ecommerce sales, but most become irrelevant when you don’t use the right ecommerce marketing strategy to support them. Check out some of the marketing tips for increasing business growth:

     1.      Real-time customization

The era of spray and pray marketing has ended. Now, if you want to increase your customers, you should offer them a personalized shopping experience. The more related offers you provide, the more are the chances of your sale. As per a report, 73% of consumers like to do business with companies that use their personal details to create a more customized experience. Around 74% of the customers get annoyed with sites showing irrelevant content to them.

Hence proved, customers are more likely to purchase from sites giving customized recommendations. It is good to stitch the gaps between customers and your website. So, in case a customer leaves the checkout process unexpectedly, then you should definitely encourage them to fulfill the transaction. However, when customizing, don’t go too far and draw a line between personalization and invasion of their privacy.

     2.      Know about the slow-selling products

Products with slow-selling rates can slash down your cash flow and decelerate the business growth. Hence, make sure you have closeout sales. Offer them at discounts to attract new customers and clear the stock.

     3.      Develop a more mobile-friendly ecommerce website

Today, a responsive and mobile-friendly website is important for every business. As per a Google survey, 60% of customers leave the site if it is not mobile-friendly. This is the most significant marketing tip in 2021.

Mobile users have surpassed the number of desktop users and to maximize conversions, it is necessary for any ecommerce site to render the best possible mobile experience. You can do this by:

     ·    Making your website responsive

     ·    Lowering the loading time

     ·    Optimizing your mobile website and increasing site search

     ·    Enhancing the checkout procedure

 

     4.      Add live chat

Live chats make it simple for a customer to ask questions or express worries before purchasing. Thus, it helps to increase your conversion rate and offer a better shopping experience to them. Resolving their queries enhances your conversions.

A customer appreciates live chat for several reasons and time is one of them. Surely, live chat is the most effective method for quick communication which helps them to make quick buying decisions.

     5.      Make use of opt-in offers to turn leads to sales

To boost your conversion rates, do not ignore the power of opt-in offers. Pop-ups motivate visitors to sign for your mails notification and loyalty programs. It adds to your contact list which is amazing for email marketing and in the end, increases your sales.

A pop-up on the screen of your customer unsure to buy a product, displays a 10% discount offer and free shipping will definitely influence them to proceed for purchase. Even if the transaction isn’t carried out, the sign up for opt-in offer will definitely occur, meaning they are added to your database.

     6.      Provide free shipping

Studies reveal that free shipping has too many benefits. If your ecommerce business is not offering free shipping, then you should add it now. As per a survey, 70% of the shoppers prefer brands offering free delivery and shipping and 80% said they like to shop on websites offering this service.

     7.      Promote customer reviews to increase trust

Social media has brought a new dimension to people. No matter you want to book tickets or buy a new smartphone, the first place people browse is online.

Customer reviews and feedbacks have the power to make or break your sales. Positive reviews from content clients help you win the trust of prospective customers. Negative reviews help you win experience and means to address the issues of clients in your business.

Customer reviews have more power than well-written sales copy, so make sure you encourage customers to share about your service.

Conclusion

Running an ecommerce venture isn’t simple at all, but by using these Wise and Rise ecommerce marketing tips, you can improve your success rate. We offer you high-quality, customized ecommerce marketing services to attract potential clients and make your business grow. Which one of the tips did you found helpful for your own store? Share us in the comment section.

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